Cengage Learning EMEA Successful Advertising: Key Alternative Approaches

Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms (European Advertising Academy)

Springer

Advances in Advertising Research XV: Moving Forward, Looking Back: Advertising in the Advent of AI (European Advertising Academy)

Springer

Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative (European Advertising Academy)

Springer

Advertising and the Marketplace: An Economics Perspective

Edward Elgar Publishing

La publicidad en el lugar de venta: Análisis y evolución de la publicidad en el lugar de venta

EAE Editorial Academia Espanola

Image and Text in Advertising: An Intermedial Study of Figures of Speech and Ekphrasis

Südwestdeutscher Verlag für Hochschulschriften

Advertising: A Practitioner Perspective

Bloomsbury Academic

Advertising Organizations and Publications: A Resource Guide

Sage Publications

The Psychology of Advertising

Routledge

Globe Law International Advertising Law - Second Edition

Globe Law and Business Limited

Routledge - How Not to Hate Advertising Book for Creatives

Routledge

La Publicité d'après Ogilvy: Comment réussir Vos Publicités sur Internet et Battre des Records de Ventes

ENHANCING ADVERTISING CAMPAIGN EFFECTIVENESS TO ACHIEVE MARKETING OBJECTIVES

Big Idea Patterns of the Advertising Creative Process: A Brainstorming Toolkit for the Discovery and Launch of Sensible, Sensational Campaigns that Resonate

LAP Lambert Academic Publishing

Advertising Decision Making Process: Advertising options with specific reference to corporates' choice of advertising agencies

LAP Lambert Academic Publishing

Sémiologie publicitaire: Analyse sémiologique de la publicité en Jordanie (Omn.Univ.Europ.)

OmniScriptum

Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats

Springer

Key Success Factors in Internet Advertising: The role of Online User Activity and Social Context

LAP Lambert Academic Publishing

Rethinking Advertising: Ethics and Effectiveness

MACMILLAN

Grenzenlose Werbung: Zwischen Konsum Und Audiovision: 2 (Werbung - Konsum - Geschichte)

De Gruyter Oldenbourg

Ad Savage: The No-BS Guide to Dominating Digital Advertising (The Ad Savage)

GLOBAL STRATEGIC MANAGEMENT IN ADVERTISING IINDUSTRY: A Case Study

Les Confessions d'un Publicitaire: Comment gérer une Agence Publicitaire pour Bâtir une Fortune et Battre des Records de Ventes

Investigación de mercados aplicada a la publicidad: Estudios de casos para la investigación paso a paso

EAE Editorial Academia Espanola