£160.60

ENHANCING ADVERTISING CAMPAIGN EFFECTIVENESS TO ACHIEVE MARKETING OBJECTIVES

E-business

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Description

Enhancing Advertising Effectiveness to Achieve Marketing Objective - is a must read for those individuals that want to develop their potentials to enable them improve their advertising campaign effectiveness. The author adopted and ease to read and understand approach in writing this book by using simple language in communicating his ideas. This book is divided into five chapters. Topical issues that were discussed include "Advertising as a go-getter, types of advertising, essentials of advertising, advertising appeals, types of advertising appeals, advertising campaign, advertising campaign process, evaluating advertising effectiveness, methods of measuring advertising effectiveness and many important issues.

Product Specifications

Format: paperback
ASIN: B0C6W7XKS7
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 27 January 2023
Listed Since: 03 June 2023

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ENHANCING ADVERTISING CAMPAIGN EFFECTIVENESS TO ACHIEVE MARKETING OBJECTIVES

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