Intro Mass Communication+ CDROM - Image 1

£70.68

McGraw-Hill Education Intro Mass Communication+ CDROM

Name: Intro Mass Communication+ CDROM
Brand: McGraw-Hill Education
Price: 70.68 GBP
Availability: InStock

Education & Reference

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Description

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.

Product Specifications

Brand: McGraw-Hill Education
Format: paperback
ASIN: 0072917377
Category: Books > Subjects > Children's Books > Education & Reference
Domain: Amazon UK
Release Date: 07 July 2003
Listed Since: 18 December 2006

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McGraw-Hill Education Intro Mass Communication+ CDROM

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