£111.99

McGraw-Hill Education Cases in E-Commerce

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Description

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 June 2001
Listed Since
02 February 2007

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