£132.99

Woodhead Publishing Food Experiences Marketing and Retail Book

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Description

Case Studies on Food Experiences in Marketing, Retail, and Events provides a detailed look at how to create ideal food shopping and consumption experiences. As part of the Woodhead Publishing Series in Consumer Science and Strategic Marketing, this book addresses the modern challenges food customers face in today's market. By combining literature reviews with a strong theoretical background, the text offers practical insights through specific case studies. Readers can explore food shopping experiences, restaurant consumption, and the role of food in various events. It also provides information on the methodological tools used to study these areas. This resource covers essential topics such as food and food service design, as well as methods for building customer loyalty through experiential strategies. It is a valuable asset for professionals and students looking to understand the connection between food service, marketing, and consumer behavior.

Key Features

Explores methods for creating ideal food shopping and consumption experiences for modern customers.

Includes specific case studies covering food shopping, restaurant dining, and food-related events.

Provides a foundation based on literature reviews and established theoretical backgrounds.

Offers insights into the methodological tools used to study food and consumer experiences.

Covers key topics including food service design and building customer loyalty through experiences.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 August 2020
Listed Since
01 October 2019

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No barcode data available

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