£114.04

MACMILLAN Firms in the Fashion Industry - Academic Book

Name: MACMILLAN Firms in the Fashion Industry - Academic Book
Brand: MACMILLAN
Price: 120.1 GBP
Availability: InStock

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Description

Explore the evolving landscape of the global fashion market with this comprehensive volume from MACMILLAN. This book offers a deep look into how companies manage resources, capabilities, and routines to stay competitive in a fast-moving environment. By combining theoretical research with empirical analysis, it provides a clear view of how firms navigate complex international contexts. Readers will find detailed coverage of high-interest topics, including the impact of social media, luxury brand management, and sustainability strategies. The text also addresses how the Covid-19 pandemic has changed the way fashion brands operate. Featuring contributions from both academic experts and industry practitioners, this book serves as a valuable resource for understanding the modern intersection of communication and fashion business strategy.

Key Features

Covers essential industry trends including social media influence, luxury market dynamics, and sustainability strategies.

Provides both theoretical and empirical analysis of firm behavior within the international fashion industry.

Includes expert perspectives from a mix of academic researchers and industry practitioners.

Examines the impact of the Covid-19 pandemic on global fashion brand operations.

Analyzes how companies use specific resources and routines to manage communication and sustainability.

Product Specifications

Brand: MACMILLAN
Colour: Sd-bo01
Size: 2' X 3'
Format: hardcover
ASIN: 3030762548
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 05 October 2021
Listed Since: 15 August 2020

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MACMILLAN Firms in the Fashion Industry - Academic Book

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