The Sovereign Consumer - Macmillan Intellectual History Book - Image 1

£75.56

MACMILLAN The Sovereign Consumer - Macmillan Intellectual History Book

Name: The Sovereign Consumer - Macmillan Intellectual History Book
Brand: MACMILLAN
Price: 75.43 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore a fresh intellectual history of neoliberalism with The Sovereign Consumer. This work examines how the concept of the sovereign consumer was developed by neoliberal thinkers during the interwar period. By studying this figure, the book traces how neoliberal ideology and politics were built and legitimized over time. The text analyzes the sovereign consumer across different eras and locations. It explains how neoliberal thought connects this figure to the idea of democracy as a method of choice. The book also looks at the re-invention of the market as a primary democratic forum. Readers will gain insight into how the sovereign consumer has been used to marketize public life and influence modern political structures. This is an essential read for those interested in the history of economic thought and its impact on society.

Key Features

Provides a new intellectual history of neoliberalism through the lens of the sovereign consumer concept.

Examines the origins of the sovereign consumer as developed by neoliberal thinkers in the interwar period.

Analyzes how this figure helped build and legitimize neoliberal ideology and politics across time and space.

Explores the link between the sovereign consumer and the concept of democracy as a method of choice.

Investigates the re-invention of the market as a democratic forum through neoliberal perspectives.

Contemplates the ways the sovereign consumer has served to marketize public life.

Product Specifications

Brand: MACMILLAN
Format: Paperback
ASIN: 3030078086
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 01 February 2019
Listed Since: 31 January 2019

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MACMILLAN The Sovereign Consumer - Macmillan Intellectual History Book

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