£114.67

Springer Fashion & Music - Springer Series in Fashion Business

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£115 today · all-time low £112 (Jul 2026) · usually £116

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Description

This Springer book explores the intricate connections between the music and fashion industries, offering readers essential insights into how digital transformation in music consumption directly shapes contemporary fashion trends and consumer behaviour. The book addresses the fashion industry's most pressing challenges, including intense hyper-competition, the demand for ever-faster trend cycles, and rapidly evolving consumer expectations. By examining the influence of the digital music revolution on fashion consumption patterns and social reference points, this work provides fashion businesses with the strategic framework needed to adapt and thrive in an interconnected marketplace. Ideal for fashion professionals, business strategists, and industry analysts seeking to understand how cross-industry dynamics reshape competitive advantage and brand positioning.

Key Features

The Springer Series in Fashion Business book analyses the intersection of music and fashion industries in the modern digital landscape.

This work addresses critical challenges facing fashion companies, including hyper-competition and the accelerating pace of trend definition.

The book examines how the digital revolution in music consumption influences fashion industry trends and consumer social reference behaviour.

Readers gain strategic insights for realigning fashion companies' business models to account for cross-industry influences and changing market demands.

Product Specifications

Colour
White
Format
hardcover
Domain
Amazon UK
Release Date
29 August 2017
Listed Since
07 June 2017

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