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£48.68

MACMILLAN The New Music Industries: Disruption and Discovery

Name: The New Music Industries: Disruption and Discovery
Brand: MACMILLAN
Price: 48.68 GBP
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Description

This research-based book outlines career models for artists, methods of creative engagement, artistic options including individuality and branding, production practices, the realities of being a musician in the new industries, and implications for popular music education. Due to the profound effects of the digitisation of music, the music industries have undergone rapid transformation. The former record label dominated industry has been supplanted by new industries, including digital aggregators, strategists and online platforms. These new music industries now facilitate ‘direct’ access to both artists and their music. While such accessibility and the potential for artist exposure have never been greater, the challenge to stand out or to even navigate a musical career pathway is formidable. A useful resource for musicians and educators, this text highlights the ways in which the new music industries facilitate increased opportunities for 21st Century popular musicians tocollaborate, communicate and interact with others interested in their music.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 331940363X
Category: Books > Subjects > Arts & Photography > Music > Business
Domain: Amazon UK
Release Date: 05 October 2016
Listed Since: 05 May 2016

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MACMILLAN The New Music Industries: Disruption and Discovery

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