Music, Markets and Consumption - Image 1

£115.00

Goodfellow Publishers Limited Music, Markets and Consumption

Name: Music, Markets and Consumption
Brand: Goodfellow Publishers Limited
Price: 115.0 GBP
Availability: InStock

Rock

Same price for 32 weeks. Today is much like next week.

£115 for 224 days straight · last change was Jul 2025

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Most common price: £115 (248 days, 39.9%)

Price range: £90 - £115

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Description

This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world. There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including: * The increasing engagement with marketing and consumer studies theory; * The analysis of music as ‘product’; * The economics, branding and commercialisation of music globally; * The impact of technology and evolution of venues on music consumption; * The consumer- fans and fandom; * The fast developing international literature. It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy.

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Used Book in Good Condition

Product Specifications

Brand: Goodfellow Publishers Limited
Format: hardcover
ASIN: 1908999519
Category: Books > Subjects > Arts & Photography > Music > Styles > Rock
Domain: Amazon UK
Release Date: 31 May 2013
Listed Since: 30 October 2012

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Goodfellow Publishers Limited Music, Markets and Consumption

Same price for 32 weeks. Today is much like next week.

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