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£107.73
Springer Experimental Business Research Vol III - Marketing
9780387242156
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Description
Key Features
Includes research papers from the Second Asian Conference on Experimental Business Research held at HKUST.
Covers diverse academic topics including marketing, accounting, and cognitive perspectives.
Edited by experts Rami Zwick and Amnon Rapoport from the University of Arizona and HKUST.
Provides a professional follow-up to the research published in the first volume from 2002.
Published by Springer-Verlag New York Inc. for academic and professional reliability.
Product Specifications
- Brand
- Springer
- Model
- 9780387242156
- Format
- hardcover
- ASIN
- 0387242155
- Domain
- Amazon UK
- Release Date
- 14 September 2005
- Listed Since
- 30 December 2006
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