Cognella Academic Publishing i2B: Introduction2Business

About the Author Bonnie Chavez earned a B.U.S. in communication from the University of New Mexico and an M.S. degree in business and organizational leadership from the University of La Verne. He has over 30 years of experience in higher education. As chairman of the Business Administration Department at Santa Barbara City College, Bonnie has coordinated and directed the development of the business curriculum in the areas of business, business law, management, entrepreneurship, and real estate. In addition to teaching several sections of introduction to business each semester for nearly three decades, Bonnie has taught courses in marketing, management, and entrepreneurship at both the undergraduate and graduate levels. Bonnie spent thirteen years as an entrepreneur wherein he developed a keen sense of the skills required to develop, manage, and sell a business venture which has shaped the integration of key concepts into every chapter of the book. Product Description i2B: introduction2Business presents students with a fundamental understanding of essential business concepts. It provides them with insight as to how organizations are able to develop products and services that add value to the lives of their customers. The book begins with chapters devoted to business in free markets, economic systems, business cycles, ethics and corporate responsibility, entrepreneurship, business plans, and maximizing potential. Later chapters discuss theories of motivation, job analysis and planning, market research, and product development. The text concludes with chapters that address market communication, developing budgets, the sources of capital, and where to invest money using stocks and bonds. Throughout, students are challenged to think critically and encouraged to analyze real-world examples to better understand how businesses truly operate. Straightforward, concise, and easy to understand, i2B is written to introduce students to key business principles. It is an excellent resource for introductory business courses.Bonnie Chavez earned a B.U.S. in communication from the University of New Mexico and an M.S. degree in business and organizational leadership from the University of La Verne. He has over 30 years of experience in higher education. As chairman of the Business Administration Department at Santa Barbara City College, Bonnie has coordinated and directed the development of the business curriculum in the areas of business, business law, management, entrepreneurship, and real estate. In addition to teaching several sections of introduction to business each semester for nearly three decades, Bonnie has taught courses in marketing, management, and entrepreneurship at both the undergraduate and graduate levels. Bonnie spent thirteen years as an entrepreneur wherein he developed a keen sense of the skills required to develop, manage, and sell a business venture which has shaped the integration of key concepts into every chapter of the book. Review "During my 10 years of teaching an introduction to business course, I have found that most textbooks are overloaded with a great deal of extraneous information which just adds unnecessary costs to the price of the textbook. It is great to find a textbook like i2B: Introduction to Business that presents key business principles in a clear and concise manner, simplifying and enhancing students' comprehension. The additional online materials such as flash cards and videos are helpful tools for teachers and students alike." Valerie Ellis Adjunct Instructor, Business and Entrepreneurship Santa Barbara City College