£149.99

Springer - Analytics in Smart Tourism Design Book

Name: Springer - Analytics in Smart Tourism Design Book
Brand: Springer
Price: 149.99 GBP
Availability: InStock

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Description

Explore the future of travel and destination management with Analytics in Smart Tourism Design: Concepts and Methods. Published by Springer as part of the Tourism on the Verge series, this book provides cutting edge research regarding the development of analytics within the travel and tourism industry. Readers will gain access to new conceptual frameworks and measurement tools designed for modern destination marketing. The text is organized into five distinct parts to provide a comprehensive learning experience. Part one covers travel demand analytics, specifically focusing on how to conceptualize and implement travel demand modeling using big data. You will learn new methods to identify, generate, and utilize large quantities of data for tourism demand forecasting. Beyond demand modeling, the book explores analytics in travel and everyday life, providing practical applications and case studies. This resource is an essential addition for professionals and researchers looking to understand how data-driven methods can transform tourism management and destination strategy.

Key Features

Provides cutting edge research on the development of analytics within the travel and tourism sector.

Introduces new conceptual frameworks and measurement tools for effective destination marketing and management.

Covers travel demand analytics with a focus on implementing demand modeling through the use of big data.

Offers methods to identify, generate, and utilize large quantities of data for tourism demand forecasting.

Includes practical applications and case studies to demonstrate real world tourism analytics in action.

Organized into five parts to cover topics ranging from travel demand to analytics in everyday life.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3319830244
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 28 June 2018
Listed Since: 29 June 2018

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Springer - Analytics in Smart Tourism Design Book

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