Springer - Analytics in Smart Tourism Design Book

Explore the future of travel and destination management with Analytics in Smart Tourism Design: Concepts and Methods. Published by Springer as part of the Tourism on the Verge series, this book provides cutting edge research regarding the development of analytics within the travel and tourism industry. Readers will gain access to new conceptual frameworks and measurement tools designed for modern destination marketing. The text is organized into five distinct parts to provide a comprehensive learning experience. Part one covers travel demand analytics, specifically focusing on how to conceptualize and implement travel demand modeling using big data. You will learn new methods to identify, generate, and utilize large quantities of data for tourism demand forecasting. Beyond demand modeling, the book explores analytics in travel and everyday life, providing practical applications and case studies. This resource is an essential addition for professionals and researchers looking to understand how data-driven methods can transform tourism management and destination strategy.