Routledge Tourism in India: Marketing Perspectives - Book

Explore the massive potential of one of the fastest growing industries in India with Tourism in India: Marketing Perspectives. Published by Routledge, this book examines the economic contributions of the Indian tourism sector and the cultural foundations of the Atithi Devo Bhava tradition, which views guests as gods. While India offers a rich and diverse range of attractions and resources, the academic study of tourism as a formal discipline remains relatively unexplored. This text addresses the current state of the industry, looking at why it has not yet reached its full potential. It examines the various obstructions and challenges that prevent the sector from performing at its best. This book is an essential resource for those looking to understand the relationship between Indian culture and modern tourism marketing. It provides a foundation for scholarly research in a field that is ripe for deeper investigation and development.