£151.25

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£151 today · previous high £151 · all-time low £128

Routledge Tourism in India: Marketing Perspectives - Routledge

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£151.25 £125.31 £130.97 £136.63 £142.29 £147.95 £153.61 25 July 2026 12 August 2026 31 August 2026 18 September 2026 07 October 2026
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Price range: £128 - £151

Price levels: 2 different prices over 75 days

Description

Tourism in India represents one of the fastest growing industries, contributing enormously to the Indian economy while drawing on centuries of cultural tradition rooted in Atithi Devo Bhava - the principle of treating guests as God. Despite India's rich and diverse tourism attractions and resources, the discipline remains relatively unexplored in scholarly research, and the industry has failed to reach its full potential due to significant obstacles including inefficient marketing and positioning strategies. This Routledge publication addresses the critical gap in tourism knowledge by examining marketing perspectives essential for unlocking India's tourism sector and maximising its economic contribution through improved industry practices and strategic positioning.

Key Features

Routledge publication focusing on tourism marketing strategies specific to India's diverse attractions and cultural heritage.

Explores barriers preventing India's tourism industry from achieving its full economic potential in a competitive global market.

Provides scholarly research on tourism as a discipline with emphasis on marketing and positioning approaches for Indian destinations.

Addresses the gap between India's rich tourism resources and current industry performance through strategic business analysis.

Suitable for professionals, researchers and students in tourism management, hospitality and retail distribution sectors.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 June 2021
Listed Since
25 December 2020

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