£127.67

Routledge Tourism in India: Marketing Perspectives - Book

Name: Routledge Tourism in India: Marketing Perspectives - Book
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

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Description

Explore the massive potential of one of the fastest growing industries in India with Tourism in India: Marketing Perspectives. Published by Routledge, this book examines the economic contributions of the Indian tourism sector and the cultural foundations of the Atithi Devo Bhava tradition, which views guests as gods. While India offers a rich and diverse range of attractions and resources, the academic study of tourism as a formal discipline remains relatively unexplored. This text addresses the current state of the industry, looking at why it has not yet reached its full potential. It examines the various obstructions and challenges that prevent the sector from performing at its best. This book is an essential resource for those looking to understand the relationship between Indian culture and modern tourism marketing. It provides a foundation for scholarly research in a field that is ripe for deeper investigation and development.

Key Features

Examines the rapid growth of the Indian tourism industry and its significant impact on the national economy.

Explores the cultural tradition of Atithi Devo Bhava and how it relates to modern hospitality and tourism.

Addresses the lack of scholarly research and formal academic study within the field of Indian tourism.

Identifies the specific obstructions and challenges that prevent the industry from reaching its full potential.

Provides a detailed look at the diverse range of attractions and resources available throughout India.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367746263
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 08 June 2021
Listed Since: 25 December 2020

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Routledge Tourism in India: Marketing Perspectives - Book

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