£129.43

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£129 today · previous high £129 · all-time low £115

CRC Press Chinese Outbound Tourism 2.0 - CRC Press Hospitality Book

Amazon

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£129.43 £113.05 £116.62 £120.20 £123.77 £127.35 £130.92 28 July 2026 15 August 2026 02 September 2026 20 September 2026 08 October 2026
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Most common price: £126 (27 days, 37.0%)

Price range: £115 - £129

Price levels: 4 different prices over 73 days

Description

Chinese Outbound Tourism 2.0 is an essential resource for tourism marketers, researchers, and hospitality professionals seeking to understand the explosive growth of Mainland Chinese travel. From 2000 to 2010, Chinese outbound travel surged at a compounded annual rate of 18.5 percent, fundamentally reshaping global tourism markets. This comprehensive guide explores how China is forecasted to generate approximately 100 million outbound trips annually by 2020, positioning the nation as the fourth largest source of outbound travel worldwide. The book examines the characteristics of modern Chinese tourists-more confident, technologically savvy, value conscious, and eager to explore unfamiliar destinations. Published by CRC Press as part of the Advances in Hospitality and Tourism series, this volume provides critical insights for industry professionals preparing to capture and serve this rapidly expanding market segment, offering both strategic context and practical guidance for maximising opportunities in Chinese outbound tourism.

Key Features

Analyses Chinese outbound travel growth from 2000 to 2010, demonstrating an 18.5 percent compounded annual rate increase.

Provides forecasting data projecting China to generate approximately 100 million outbound trips yearly by 2020.

Part of the Advances in Hospitality and Tourism series, offering peer-reviewed research relevant to tourism professionals.

Examines characteristics of modern Chinese tourists including confidence, technological savvy, and value consciousness.

Equips tourism marketers and hospitality researchers with strategies for capturing Mainland Chinese travel market opportunities.

Published by CRC Press and Apple Academic Press, lending academic credibility to tourism industry analysis.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 February 2016
Listed Since
27 June 2015

Barcode

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