£129.13

CRC Press - Chinese Outbound Tourism 2.0 Book

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Description

Explore the massive growth of the Mainland Chinese travel market with Chinese Outbound Tourism 2.0. This book examines one of the most significant phenomena in the recent history of the global tourism industry. As Chinese outbound travel grew at a compounded annual rate of 18.5 percent between 2000 and 2010, the landscape for hospitality and tourism has changed forever. This resource provides essential insights for tourism marketers and researchers. It covers the shift toward a new generation of Chinese travelers who are more confident, technologically savvy, and value-conscious. Understanding these evolving behaviors is vital for those looking to navigate a market forecasted to generate approximately 100 million outbound trips a year. Whether you are analyzing market trends or developing new strategies, this text offers a deep look into the habits of travelers ready to explore unfamiliar territory.

Key Features

Analyzes the rapid growth of Mainland Chinese outbound travel trends and industry shifts.

Provides data on the compounded annual growth rates seen in the Chinese tourism sector.

Offers insights into the characteristics of the new Chinese tourist, including tech-savviness and confidence.

Serves as a research tool for professionals studying global hospitality and tourism markets.

Explores the evolving consumer behaviors of travelers who are increasingly value-conscious.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 February 2016
Listed Since
27 June 2015

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No barcode data available

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