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£149.91
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£150 today · previous high £150 · all-time low £137
Routledge Signifying Place: Irish Product Marketing & Semiotic Analysis
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Last 13 days · 13 data points (no recent data)
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Price Distribution
Price distribution over 13 days • 2 price levels
Price Analysis
Most common price: £137 (12 days, 92.3%)
Price range: £137 - £150
Price levels: 2 different prices over 13 days
Description
Key Features
Socio-semiotic analysis of promotional materials used by Irish product producers and their marketing support organisations.
Investigation of imagery and place symbolism across three contrasting regions of Ireland in product marketing contexts.
Examination of how rural and regional imagery influences the promotion of handcrafts and tourism services.
Exploration of meanings communicated through place-based visual representation in advertising and brand positioning.
Shift in research focus from place promotion towards understanding product marketing through semiotic analysis.
Published by Routledge, a leading academic publisher in business, marketing and communication studies.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0815397054
- Domain
- Amazon UK
- Release Date
- 20 November 2017
- Listed Since
- 15 December 2017
Barcode
No barcode data available
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