Signifying Place: Irish Product Marketing - Routledge - Image 1

£136.81

Routledge Signifying Place: Irish Product Marketing - Routledge

Name: Signifying Place: Irish Product Marketing - Routledge
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

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Description

Explore the complex relationship between geography and brand identity in Signifying Place: The Semiotic Realisation of Place in Irish Product Marketing. Published by Routledge, this academic work provides a socio-semiotic analysis of promotional materials used by product producers and their support organizations. By examining three contrasting regions of Ireland, the text investigates how imagery, specifically images of place, is utilized to market quality products. The research focuses on the role of rural imagery in the promotion of handcrafts and rural tourism services. While much previous research has centered on promoting specific locations, this book shifts the focus to how place is used to market products themselves. It offers deep insights into the meanings communicated through visual branding and how regional identity influences consumer perception in the Irish market.

Key Features

Socio-semiotic analysis of promotional materials used by product producers and support organizations.

In-depth investigation of imagery and place-based branding across three different Irish regions.

Examination of how rural imagery helps promote handcrafts and rural tourism services.

Focuses on the marketing of products through place rather than just the promotion of locations.

Provides academic insights into the meanings communicated through visual marketing strategies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0815397054
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 20 November 2017
Listed Since: 15 December 2017

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Routledge Signifying Place: Irish Product Marketing - Routledge

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