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Sage Publishing Sage Research Methods in Tourism, Hospitality and Events

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Description

Master the research process with this comprehensive guide from Sage Publishing. Designed for students, this book provides a step-by-step approach to navigating every stage of research, from developing initial ideas to writing and presenting final findings. It covers essential modern topics, including how to conduct research within the digital environment and the internet. Beyond traditional methods, this text prepares you for modern data analysis by covering technology such as SPSS, NVivo, and Qualtrics. With practical hints, tips, and exercises, students can apply theoretical knowledge to real-world scenarios. End-of-chapter case studies provide practical examples from a variety of settings, helping you tackle real research challenges effectively.

Key Features

Sage Publishing provides a step-by-step guide that leads students through the entire research process from initial ideas to final presentation.

The text includes specific coverage of the internet and digital environments as spaces for conducting modern research.

Students learn to use essential analysis technology including SPSS, NVivo, and Qualtrics alongside traditional methods.

Practical learning is supported through included hints, tips, and exercises designed to help navigate research challenges.

End-of-chapter case studies offer real-world examples to demonstrate practical applications of research methods.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 October 2017
Listed Since
04 May 2016

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