£61.99

LONGMAN Research Methods for Leisure and Tourism Data Collection, Analysis and Interpretation

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£63.99 £47.49 £51.09 £54.69 £58.29 £61.89 £65.49 11 June 2024 17 November 2024 25 April 2025 01 October 2025 09 March 2026

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77 days 13 days 72 days 155 days 268 days · current 52 days 0 67 134 201 268 £49 £53 £56 £59 £62 £64 Days at Price

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Description

This practical guide for undergraduate and HND/C students of Leisure and Tourism provides the tools to recognise and produce good research. It delivers a highly readable demonstration of the methods needed to achieve impressive qualitative and quantitative research. It will enable readers to successfully evaluate their own tourism and leisure research and the research of others. The book focuses on the key concepts of reliability, validity and representativeness. Extensive examples throughout the book highlight the techniques and theory described, and provide the inspiration for readers to generate ideas for new research projects. The book is directly focused on tourism and leisure examples. A step-by-step guide takes students through the use of SPSS for Windows and an SPSS data file is included; end of chapter exercises test student understanding of the material; and numerous suggestions for further research activity direct the reader to additional sources.

Key Features

New Store Stock

Product Specifications

Brand
LONGMAN
Format
paperback
Domain
Amazon UK
Release Date
07 August 2000
Listed Since
14 December 2006

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