£170.19

Sage Publications Events Management: Principles and Practice

Name: Sage Publications Events Management: Principles and Practice
Brand: Sage Publications
Price: 170.19 GBP
Availability: InStock

Project Management

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Description

Prepare for a professional career in the events and hospitality industry with the third edition of Events Management: Principles and Practice from Sage Publications. This textbook offers a comprehensive introduction to the fundamentals of managing events, covering every stage from initial conception to final delivery. By balancing theoretical knowledge with operational practicalities, this resource helps students build a strong foundation for success in the field. The updated third edition includes essential new chapters on Crowd Control and Crowd Dynamic, as well as specialized sections on Expos, Conferences, and Conventions. Readers will also explore modern digital landscapes through content on Brand Co-creation and Social Media. To ensure the material stays relevant to current industry standards, the authors have added content regarding contemporary trends, including the environmental and social impacts of large scale events like the Olympics. This book is an ideal resource for those seeking an international perspective on the evolving world of event management.

Key Features

Covers the full event lifecycle from the initial conception phase through to successful delivery.

Includes new specialized chapters on Crowd Control and Crowd Dynamic to manage large gatherings.

Provides dedicated learning modules on Expos, Conferences, and Conventions for diverse event types.

Explores modern marketing through new content on Brand Co-creation and Social Media usage.

Addresses contemporary industry trends such as the environmental and social impact of large scale events.

Balances theoretical concepts with operational aspects to prepare students for hospitality careers.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1473948274
Category: Books > Subjects > Business, Finance & Law > Management > Project Management
Domain: Amazon UK
Release Date: 10 October 2017
Listed Since: 26 April 2016

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Sage Publications Events Management: Principles and Practice

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