£128.79

Business Science Reference - Managing Digital Business Book

Name: Business Science Reference - Managing Digital Business Book
Brand: Business Science Reference
Price: 128.79 GBP
Availability: InStock

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Description

In the current digital age, consumers have changed from passive recipients of marketing to active providers of product information through digital media. This shift creates a significant need for companies to manage a more diverse and creative range of consumer interactions. Managing Diversity, Innovation, and Infrastructure in Digital Business provides a collection of research focused on new avenues within digital infrastructures and modern business systems. This book explores the evolution of business automation and the various financial aspects that define modern commerce. By examining how digital infrastructures support growth, this text offers insights into the changing relationship between businesses and their active consumer base. It serves as a resource for understanding the complexities of managing innovation and infrastructure in an increasingly connected and digital-first marketplace.

Key Features

Explores the transition of consumers from passive receivers to active suppliers of information through digital media channels.

Provides research on new avenues in digital infrastructures and modern business systems.

Covers essential topics regarding business automation and its role in the digital landscape.

Includes research on the financial aspects that impact modern business operations.

Analyzes how to effectively manage a diverse and creative range of consumers in a digital environment.

Product Specifications

Brand: Business Science Reference
Format: paperback
ASIN: 1522587977
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 24 August 2018
Listed Since: 27 January 2020

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Business Science Reference - Managing Digital Business Book

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