Sage Persuasion: Theory and Research - 2nd Edition Book - Image 1

£150.21

Sage Publishing Sage Persuasion: Theory and Research - 2nd Edition Book

Name: Sage Persuasion: Theory and Research - 2nd Edition Book
Brand: Sage Publishing
Price: 150.21 GBP
Availability: InStock

Psychology & Psychiatry

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Description

Expand your understanding of communication science with the second edition of Persuasion: Theory and Research. Published by Sage Publications, this advanced text by Daniel J. O'Keefe offers a deep look into how persuasive messages are created and how they impact audiences. This edition bridges the gap between message production research and traditional studies on message effects, providing a complete view of the field. This book serves as a vital resource for students and professionals in psychology and communication. It delivers a comprehensive summary of relevant research literature while addressing the methodological questions that shape the discipline. By studying this text, readers learn to navigate complex data and avoid making premature generalizations from limited evidence. Whether you are studying message construction or analyzing psychological effects, this book provides the theoretical foundation needed for academic and professional success.

Key Features

Comprehensive research summary that covers the most relevant literature in the field of persuasion theory.

Integrated approach combining studies on persuasive message production with traditional research on message effects.

Guidance on avoiding premature generalizations to ensure more accurate interpretations of limited research evidence.

Detailed analysis of important theoretical and methodological questions within communication science.

Advanced academic text designed for in-depth study of psychology and persuasion research.

Product Specifications

Brand: Sage Publishing
Format: hardcover
ASIN: 0761922008
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry
Domain: Amazon UK
Release Date: 12 March 2002
Listed Since: 27 December 2006

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Sage Publishing Sage Persuasion: Theory and Research - 2nd Edition Book

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