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£150.21
About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.
£150 today · all-time low £150 (Jul 2026) · usually the usual
Sage Publishing Persuasion: Theory and Research - Second Edition
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Description
Key Features
Combines research on persuasive message production with traditional message effects studies in a single comprehensive framework.
Provides extensive summaries of relevant persuasion research literature to support evidence-based understanding.
Includes practical guidance on avoiding premature generalisations from limited research evidence in persuasion studies.
Presents detailed discussions of important theoretical and methodological questions in persuasion research.
Second Edition expands coverage of persuasion theory for current communication contexts.
Product Specifications
- Brand
- Sage Publishing
- Format
- hardcover
- ASIN
- 0761922008
- Domain
- Amazon UK
- Release Date
- 12 March 2002
- Listed Since
- 27 December 2006
Barcode
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