Sage Marketing for Tourism, Hospitality & Events Book - Image 1

£93.68

Sage Publications Sage Marketing for Tourism, Hospitality & Events Book

Name: Sage Marketing for Tourism, Hospitality & Events Book
Brand: Sage Publications
Price: 93.68 GBP
Availability: InStock

Brands & Corporate Identity

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£94 today · all-time low £90 (Mar 2026) · usually the usual

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Description

Master the complexities of modern service industries with Marketing for Tourism, Hospitality & Events: A Global & Digital Approach. Published by Sage Publications, this book provides a comprehensive look at how marketing strategies function within these specific sectors. As the industry shifts toward digital platforms, understanding a global perspective is necessary for success. This text covers the fundamental principles of brands and corporate identity, helping readers navigate the unique challenges of the tourism and hospitality markets. Whether you are studying business management or working in event planning, this resource offers a structured way to look at sales and marketing practices. By focusing on a digital and global approach, this book helps bridge the gap between traditional methods and modern consumer expectations. It is a valuable addition to any professional or academic library focused on business, finance, and law within the hospitality and tourism sectors.

Key Features

Comprehensive coverage of marketing strategies tailored specifically for the tourism, hospitality, and events industries.

Global perspective that examines how digital approaches impact international service markets and consumer behavior.

Detailed insights into brands and corporate identity to help build strong market presence in competitive sectors.

Academic and professional resource from the trusted publisher Sage Publications Ltd.

Focus on sales and marketing principles within the context of business, finance, and law.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 1529628075
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 26 December 2023
Listed Since: 11 July 2023

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Sage Publications Sage Marketing for Tourism, Hospitality & Events Book

About as cheap as it gets. The only time it was cheaper was 3 months ago.

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Key Features

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