£116.26

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£116 today · previous high £116 · all-time low £109

Sage Publishing International Business: Mastering Strategic Challenges in the 21st Century

Amazon

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£116.26 £108.30 £110.03 £111.77 £113.51 £115.25 £116.98 26 July 2026 10 August 2026 25 August 2026 09 September 2026 24 September 2026
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Price range: £109 - £116

Price levels: 2 different prices over 61 days

Description
Discover a fresh take on International Business with this textbook, which focuses on the key trends of sustainability and digitalization in today's global business environment. With a balanced approach of theory, practice and research, the authors discuss different types of organizations (distinguishing between MNEs, SMEs and start-ups) and include examples from a range of countries to compare established and emerging markets. This essential text explores contemporary issues and challenges which have impacted international business and examines cross-functional considerations of IB through discussion of finance, HR and supply chain management Learning features include: Mini cases and in-depth case studies, including the US-China Trade War, sustainability as a driver of competitive advantage at Unilever, Starbucks and the Bean Stock program and digitalization and the global value chain. Sustainability and Digitalization themes in each chapter. Open ended exercise questions allow for group discussions or individual study. Thomas Lindner is Professor of International Management at University of Innsbruck. Jonas Puck is Full Professor at the WU Vienna University of Economics and Business and was the founding Head of WU's Institute for International Business

Product Specifications
Brand
Sage Publishing
Format
hardcover
ASIN
1529683475
Category
Books > Subjects > Scientific, Technical & Medical > Environment
Domain
Amazon UK
Release Date
02 December 2025
Listed Since
01 October 2024

Barcode

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