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Sage Publishing Sage Designing Research Questionnaires for Business Students

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Description

Master the art of data collection with Designing Research Questionnaires by Yuksel Ekinci. Part of the SAGE Mastering Business Research Methods Series, this guide provides a comprehensive walkthrough of the questionnaire design process. It covers everything from the origins and types of questionnaires to basic components and measurement scales. Students can learn how to structure the sequence of questions, make effective layout decisions, and perform essential pilot testing. The book also examines the strengths and limitations of various methods through practical examples. While specifically designed for Master's degree students in Business and Management, this text also serves as a reliable reference for doctoral students and faculty members studying research methodology.

Key Features

Author Yuksel Ekinci provides a detailed guide on questionnaire origins, types, and basic components.

Learn to manage measurement scales and different types of questions to improve data quality.

Includes practical instruction on question sequencing, layout decisions, and pilot testing procedures.

Part of the SAGE Mastering Business Research Methods Series edited by Bill Lee.

Offers specific examples and analyzes the strengths and limitations of different questionnaire methods.

Designed for Business and Management Master's students and serves as a reference for doctoral researchers.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 February 2015
Listed Since
03 February 2014

Barcode

No barcode data available

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