£136.27

Routledge Travel Marketing and Popular Photography 1888-1939

Name: Routledge Travel Marketing and Popular Photography 1888-1939
Brand: Routledge
Price: 136.27 GBP
Availability: InStock

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Description

Explore the evolution of travel imagery in Britain through this specialized historical study. This book examines how the rise of compact cameras, led by Kodak starting in 1888, changed how people viewed and represented travel through the year 1939. Sara Dominici investigates the shift from educational travel goals to commercial marketing needs. By focusing on the first fifty years of the Polytechnic Touring Association (PTA), a London-based firm that transitioned from philanthropy to commercial operations, the text provides a deep look at how photography shaped the travel industry. Readers will learn how the growing familiarity with photographic language influenced the way travel was marketed and perceived. This work is an essential resource for those interested in the history of photography, the development of travel commerce, and the changing social landscape of Britain during the late 19th and early 20th centuries.

Key Features

Analyzes the impact of Kodak and the emergence of compact cameras on British travel culture from 1888 to 1939.

Examines the transition of travel representation from educational purposes to commercial marketing imperatives.

Uses the history of the Polytechnic Touring Association (PTA) as a primary case study for understanding travel firm evolution.

Investigates how increasing public familiarity with photography changed the language of travel imagery.

Provides a detailed historical perspective on the relationship between photographic technology and the travel industry.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138503118
Category: Books > Subjects > Arts & Photography > Photography & Video > History
Domain: Amazon UK
Release Date: 06 October 2017
Listed Since: 08 June 2017

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Routledge Travel Marketing and Popular Photography 1888-1939

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