Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers - Image 1

£183.52

This is the most expensive it has ever been. Walk away.

£184 today · previous high £184 · all-time low £175

Routledge Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers

Name: Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers
Brand: Routledge
Price: 183.52 GBP
Availability: InStock

Communication & Presentation

Price Distribution

Price distribution over 50 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £175 (27 days, 54.0%)

Price range: £175 - £184

Price levels: 2 different prices over 50 days

Description

The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include: The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113813791X
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 22 December 2015
Listed Since: 22 December 2015

Barcode

No barcode data available

This is the most expensive it has ever been. Walk away.

Routledge Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The International Marketing of Travel and Tourism: A Strategic Approach

Routledge Handbook of the Tourist Experience

Contemporary Tourism: An international approach

Technology Application in Tourism in Asia: Innovations, Theories and Practices

The Routledge Handbook of Tourism Marketing

Destination Marketing: Creating Memorable Tourism Experiences

Strategic Marketing in Tourism Services

Chinese Outbound Tourism 2.0 (Advances in Hospitality and Tourism)

Evolving Paradigms in Tourism and Hospitality in Developing Countries: A Case Study of India (Advances in Hospitality and Tourism)

Information and Communication Technologies in Tourism: Proceedings of the International Conference in Innsbruck, Austria, 1995

Technology Application in the Tourism and Hospitality Industry of Bangladesh

Marketing y gestión de destinos turísticos: Nuevos modelos y estrategias 2.0 (Empresa y Gestión)

Tourism and Development in the Developing World (Routledge Perspectives on Development)

Customer Service for Hospitality and Tourism

The Study of Tourism: Past Trends and Future Directions (Contemporary Geographies of Leisure, Tourism and Mobility)

Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management)

This is the most expensive it has ever been. Walk away.

Routledge Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The International Marketing of Travel and Tourism: A Strategic Approach

Routledge Handbook of the Tourist Experience

Contemporary Tourism: An international approach

Technology Application in Tourism in Asia: Innovations, Theories and Practices

The Routledge Handbook of Tourism Marketing

Destination Marketing: Creating Memorable Tourism Experiences

Strategic Marketing in Tourism Services

Chinese Outbound Tourism 2.0 (Advances in Hospitality and Tourism)

Evolving Paradigms in Tourism and Hospitality in Developing Countries: A Case Study of India (Advances in Hospitality and Tourism)

Information and Communication Technologies in Tourism: Proceedings of the International Conference in Innsbruck, Austria, 1995

Technology Application in the Tourism and Hospitality Industry of Bangladesh

Marketing y gestión de destinos turísticos: Nuevos modelos y estrategias 2.0 (Empresa y Gestión)

Tourism and Development in the Developing World (Routledge Perspectives on Development)

Customer Service for Hospitality and Tourism

The Study of Tourism: Past Trends and Future Directions (Contemporary Geographies of Leisure, Tourism and Mobility)

Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management)