£149.80

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£150 today · previous high £150 · all-time low £136

Routledge Tourism Events in Asia: Marketing & Development Guide

Amazon

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£149.80 £134.92 £138.16 £141.41 £144.66 £147.91 £151.15 25 July 2026 11 August 2026 29 August 2026 16 September 2026 04 October 2026
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11 days 61 days · current 0 15 31 46 61 £136 £150 Days at Price

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Most common price: £150 (61 days, 84.7%)

Price range: £136 - £150

Price levels: 2 different prices over 72 days

Description

Tourism Events in Asia explores the critical role of planned events in driving destination competitiveness across Asia's rapidly expanding tourism sector. This comprehensive book from Routledge balances theoretical frameworks with practical examples to examine branding, marketing and media strategies essential for successful tourism events. The guide analyses visitor motivations, event types ranging from dark tourism festivals to cultural celebrations, and development planning techniques that help destinations leverage events for economic growth and international promotion. Written for tourism professionals, event managers and academics, it provides actionable insights into how Asian destinations can use events as powerful marketing tools whilst understanding their broader impacts on local communities and tourism infrastructure.

Key Features

Combines theoretical analysis with practical case studies specific to Asian tourism events and destination marketing strategies.

Examines branding and media involvement techniques that drive visitor engagement and international event promotion.

Covers diverse event types including dark tourism festivals and cultural celebrations across different Asian destinations.

Part of Routledge Advances in Event Research Series, providing academic rigour and contemporary event management perspectives.

Explores visitor motivations and development planning approaches essential for sustainable tourism event management.

Designed for tourism professionals, event organisers, destination marketing organisations and academic researchers.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 December 2018
Listed Since
04 September 2018

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