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£136.27
Routledge Tourism Events in Asia: Marketing and Development
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Description
Key Features
Explore the connection between planned events and destination competitiveness in the growing Asian tourism market.
Gain practical knowledge through a balance of academic theory and real-world examples of event management.
Learn effective techniques for branding, marketing, and media involvement to improve event visibility.
Analyze visitor motivations to understand the drivers behind successful tourism events in Asia.
Review diverse event categories including dark tourism festivals and other regional event types.
Access specialized research from the Routledge Advances in Event Research Series for professional development.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138476919
- Domain
- Amazon UK
- Release Date
- 20 December 2018
- Listed Since
- 04 September 2018
Barcode
No barcode data available
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