The World Meets Asian Tourists: 7 (Bridging Tourism Theory and Practice, 7) - Image 1

£50.82

Emerald Group Publishing Limited The World Meets Asian Tourists: 7 (Bridging Tourism Theory and Practice, 7)

Name: The World Meets Asian Tourists: 7 (Bridging Tourism Theory and Practice, 7)
Brand: Emerald Group Publishing Limited
Price: 50.82 GBP
Availability: InStock

Hospitality, Travel & Tourism

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Description

The movement of Asian citizens across continents now occurs on an unprecedented scale, with a surge in Asian tourists now visiting Europe, North America, Africa and Oceania. Tourists from China, Taiwan, India, Thailand, Malaysia, and to a lesser extent Korea and Japan are meeting the citizens of cultures they had previously only been able to read about or view from afar. This book seeks to understand the experiences of, and reactions to, Asian tourists travelling out of Asia.Questions about Asian tourist contact with unfamiliar countries and cultures will be addressed. What are the interests of Asian tourists and what drives these interests? What impacts are they having on host communities, both in terms of the provision and co-creation of desired experiences and in the human dimensions of social contact? The volume addresses fresh implications for marketing, planning and policy which these tourist markets pose for good governance. This book confronts the limitations of our understanding of how to manage the tourist experience when that understanding has been built almost entirely on the behaviours and travels of western tourists.

Product Specifications

Brand: Emerald Group Publishing Limited
Format: hardcover
ASIN: 1785602195
Category: Books > Subjects > University Textbooks > Business & Finance > Industries > Hospitality, Travel & Tourism
Domain: Amazon UK
Release Date: 17 May 2016
Listed Since: 30 December 2015

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Emerald Group Publishing Limited The World Meets Asian Tourists: 7 (Bridging Tourism Theory and Practice, 7)

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