£130.55

Routledge - The Business of Ethnography by Brian Moeran

Name: Routledge - The Business of Ethnography by Brian Moeran
Brand: Routledge
Price: 130.55 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the intersection of anthropology and commerce with The Business of Ethnography: Strategic Exchanges, People and Organizations. In this study, veteran anthropologist Brian Moeran investigates how cultural production and creative industries function within Japan. By applying ethnographic methods to the corporate world, Moeran examines the social behavior and human relations that drive professional environments. Through participant-observation of business life in various communities and corporations, the author provides a unique perspective on how strategic exchange influences all business practices. This work offers an original theory on how business operates, making it a valuable resource for those interested in social sciences, anthropology, and the study of organizational behavior. Whether you are studying social structures or the mechanics of creative industries, this book provides deep insights into the human side of the global economy.

Key Features

In-depth study of cultural production and creative industries located in Japan.

Uses participant-observation methods to analyze business life in corporations and communities.

Provides an original theory regarding how business practices function through strategic exchange.

Examines the role of social behavior and human relations within professional settings.

Written by veteran anthropologist Brian Moeran to bridge anthropology and business studies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1845201949
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 08 January 2021
Listed Since: 05 February 2007

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Routledge - The Business of Ethnography by Brian Moeran

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