Routledge - The Business of Ethnography by Brian Moeran

Explore the intersection of anthropology and commerce with The Business of Ethnography: Strategic Exchanges, People and Organizations. In this study, veteran anthropologist Brian Moeran investigates how cultural production and creative industries function within Japan. By applying ethnographic methods to the corporate world, Moeran examines the social behavior and human relations that drive professional environments. Through participant-observation of business life in various communities and corporations, the author provides a unique perspective on how strategic exchange influences all business practices. This work offers an original theory on how business operates, making it a valuable resource for those interested in social sciences, anthropology, and the study of organizational behavior. Whether you are studying social structures or the mechanics of creative industries, this book provides deep insights into the human side of the global economy.