£149.54

Routledge Rethinking Business Anthropology - Routledge Academic Book

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£149.54 £139.49 £141.68 £143.87 £146.07 £148.26 £150.45 28 January 2026 19 February 2026 14 March 2026 05 April 2026 28 April 2026

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1 day 89 days 1 day · current 0 22 45 67 89 £140 £149 £150 Days at Price

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Most common price: £149 (89 days, 97.8%)

Price range: £140 - £150

Price levels: 3 different prices over 91 days

Description

Explore the evolving landscape of qualitative research with Rethinking Business Anthropology: Cultural Strategies in Marketing and Management. Published by Routledge, this text moves beyond basic technical advice to examine the deep intellectual traditions that define the discipline. As qualitative methods become essential tools for modern business research, understanding the heritage of business anthropology allows researchers to move past being simple technicians. This book provides the broad perspectives necessary for professionals who want to influence organizational policies and long-term strategies. By connecting historical anthropological roots to modern marketing and management needs, it offers a new way to approach business challenges through a cultural lens.

Key Features

Explores the intellectual traditions and heritage of business anthropology to provide a deeper understanding of the discipline.

Moves beyond basic nuts-and-bolts advice to offer broader perspectives on qualitative business research methods.

Helps researchers transition from technical roles to influential positions within organizational policy and strategy.

Provides cultural strategies specifically designed for application in marketing and management environments.

Offers a comprehensive look at how emerging qualitative tools can change the way businesses conduct research.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 May 2013
Listed Since
07 May 2013

Barcode

No barcode data available

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