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£149.54
Routledge Rethinking Business Anthropology - Routledge Academic Book
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Description
Key Features
Explores the intellectual traditions and heritage of business anthropology to provide a deeper understanding of the discipline.
Moves beyond basic nuts-and-bolts advice to offer broader perspectives on qualitative business research methods.
Helps researchers transition from technical roles to influential positions within organizational policy and strategy.
Provides cultural strategies specifically designed for application in marketing and management environments.
Offers a comprehensive look at how emerging qualitative tools can change the way businesses conduct research.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1906093903
- Domain
- Amazon UK
- Release Date
- 01 May 2013
- Listed Since
- 07 May 2013
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