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Routledge Ethnography at Work - Anthropology and Sociology Book

Amazon

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Description

Ethnography at Work by Routledge provides a deep look into the daily operations of a Japanese advertising agency through participant observation. This book tracks the planning, discussions, and strategic negotiations required to win client presentations against competing firms. By following these real-world experiences, the text demonstrates how detailed ethnography connects various theoretical issues. It serves as a practical guide for understanding how ethnographic methods can move beyond academic study and be applied by business professionals to gain deeper insights into organizational environments.

Key Features

This Routledge publication follows a participant observer within a Japanese advertising agency to reveal daily business operations.

The book details the planning and negotiations used to secure client preferences over rival firms.

Readers gain an understanding of how detailed ethnography connects multiple interlocking theoretical issues.

The text demonstrates how ethnographic methods can be used by business personnel outside of academic settings.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 September 2006
Listed Since
23 January 2007

Barcode

No barcode data available

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