Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry - Image 1

£64.00

Bloomsbury Academic Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry

Name: Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry
Brand: Bloomsbury Academic
Price: 63.05 GBP
Availability: InStock

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Description

Research, design, and development firms are actively recruiting anthropologists and other social scientists, as ethnographic research becomes more central to the creation of appropriate new products, services, and marketing strategies for U.S. and global markets. To be successful designers, professionals must learn new processes, develop training programs, modify communication styles, and share their methods to make their work possible. The current volume is written by social scientists, designers, and entrepreneurs who create new products and services. They provide frank and insightful discussions about the opportunities and challenges facing researchers and designers who are learning to collaborate. The book highlights several major topics in order to focus on critical aspects of the industry's highly related features. It provides background information about ethnography, decsribes and analyzes the industry, presents case examples of working practices and discusses emerging methodology based on three fundamental kinds of projects (discovery, design, and evaluation). The book suggests ways emerging design professionals can (1) improve their own performance, (2) change the working processes of the industry itself, (3) contribute to basic ethnographic research, and (4) craft training programs for the next generation of professionals.

Product Specifications

Brand: Bloomsbury Academic
Format: Hardcover
ASIN: 0897896823
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial
Domain: Amazon UK
Release Date: 30 November 2002
Listed Since: 13 February 2007

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Bloomsbury Academic Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry

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