£140.35

Routledge - The Alignment Factor: Stakeholder Support Book

Name: Routledge - The Alignment Factor: Stakeholder Support Book
Brand: Routledge
Price: 140.35 GBP
Availability: InStock

Communication & Presentation

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Description

Achieving strategic goals in business requires more than just internal efficiency. It requires the ability to create a favorable impression across various sectors of society. The Alignment Factor by Routledge provides a deep look into how organizations can manage relationships with essential groups like customers, journalists, bloggers, investors, and governments. This book explains how to keep these important stakeholders on your side by persuasively communicating ethical and socially responsible behavior. By understanding the impact these groups have on organizational performance, leaders can better navigate the complex landscape of modern business reputation. Through the use of lively examples, the text provides practical guidance for implementing strategies that engage your audience. It specifically highlights organizations that use communication professionals to build and maintain these vital connections. Whether you are managing corporate social responsibility or looking to improve investor relations, this guide offers the framework needed to manage stakeholder support effectively.

Key Features

Learn how to manage key groups including customers, investors, journalists, and government bodies to support your strategic goals.

Develop methods for persuasively communicating your company's ethical and socially responsible behaviors to the public.

Gain practical guidance for implementing engagement strategies through the use of real-world, lively examples.

Understand the role of communication professionals in maintaining a positive organizational reputation.

Explore how maintaining stakeholder support directly impacts overall organizational performance and success.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415690749
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 27 March 2012
Listed Since: 31 May 2011

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Routledge - The Alignment Factor: Stakeholder Support Book

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