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£150.13
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Routledge Survey Research in the United States: Roots and Emergence 1890-1960
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Description
Key Features
Jean Converse's authoritative history traces survey research development from its emergence in 1890 through 1960, establishing the intellectual and practical foundations of modern polling.
Examines how survey methods originated in political and business contexts, revealing how elite groups utilised research to influence mass publics and markets throughout the twentieth century.
Published by Routledge, a respected academic press, ensuring rigorous scholarship and comprehensive coverage of survey research's pivotal role in social science.
Essential resource for social scientists, researchers, and academics studying public opinion, polling methodology, market research, and twentieth-century social science history.
Connects historical context from the Depression era onwards, demonstrating how survey techniques evolved into the standardised tools that shape contemporary American democratic and commercial practices.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138533726
- Domain
- Amazon UK
- Release Date
- 20 September 2017
- Listed Since
- 08 December 2017
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No barcode data available
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