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Routledge Survey Research in the United States: Roots and Emergence 1890-1960

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Description

Discover how survey research became the defining methodology of twentieth-century social science in this comprehensive history by Jean Converse. This essential volume traces the origins of survey methods from their practical beginnings in politics and business, where early practitioners sought to gather information to influence democratic publics and markets. Ideal for social scientists, researchers, and anyone interested in understanding how public opinion polling and market research developed, this book reveals the transformative role surveys have played in shaping modern American society. Converse's detailed narrative connects the Depression era through the post-war period, showing how survey techniques evolved from experimental approaches into the sophisticated tools we recognize today. Whether you study sociology, political science, marketing, or research methodology, this Routledge publication offers invaluable insights into the historical foundations that underpin contemporary data collection practices and democratic decision-making.

Key Features

Jean Converse's authoritative history traces survey research development from its emergence in 1890 through 1960, establishing the intellectual and practical foundations of modern polling.

Examines how survey methods originated in political and business contexts, revealing how elite groups utilised research to influence mass publics and markets throughout the twentieth century.

Published by Routledge, a respected academic press, ensuring rigorous scholarship and comprehensive coverage of survey research's pivotal role in social science.

Essential resource for social scientists, researchers, and academics studying public opinion, polling methodology, market research, and twentieth-century social science history.

Connects historical context from the Depression era onwards, demonstrating how survey techniques evolved into the standardised tools that shape contemporary American democratic and commercial practices.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 September 2017
Listed Since
08 December 2017

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