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Routledge - Survey Research in the United States 1890-1960

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Description

In a world where almost everyone is subject to polling or sampling, understanding the history of these methods is essential. Survey Research in the United States: Roots and Emergence 1890-1960 provides an illuminating history of how survey research became a major development in twentieth-century social science. Author Jean Converse traces the origins of survey research back to the practical needs of politics and business. The book explores how elite groups used information to influence markets and mass democratic publics. By examining the evolution of these methods from the Depression era onward, this volume offers a deep look at the tools that shape modern public opinion. This book serves as a major resource for social scientists across many different fields. Whether you are studying sociology, political science, or the history of social science, this work provides the necessary context to understand how modern survey methods were built and how they changed our understanding of society.

Key Features

Explores the historical development of survey research as a major twentieth-century social science advancement.

Traces the origins of polling and sampling within the practical worlds of business and politics.

Provides historical context on how elite groups used information to influence markets and democratic publics.

Serves as a major resource for social scientists working in various academic fields.

Offers a detailed look at the emergence of survey methods from 1890 through 1960.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 September 2017
Listed Since
08 December 2017

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