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Surveying the User Experience - UX and Customer Research Book

Amazon

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Description

Improve your research methods with Surveying the User Experience. This book provides practical guidance for designing and analyzing surveys for UX and customer research. Drawing from years of experience with Fortune 500 companies and small startups, the text uses real-world examples from the MeasuringU team to help you build better surveys. The content is organized into clear sections to guide your professional development. Part 1 covers survey planning, addressing essential questions regarding timing, scale, and execution. Part 2 focuses on the technical side of writing survey questions, providing methods for selecting and drafting questions based on a deep understanding of research needs. This resource is designed to help you move from theory to practical application in your next research project.

Key Features

Learn from real-world examples used by the MeasuringU team for both Fortune 500 companies and small startups.

Gain guidance on survey planning in Part 1, covering how much, how long, and how to conduct effective research.

Master the methods for choosing and writing survey questions in Part 2 to improve your data quality.

Access practical advice for making the most of your surveys through professional design and analysis techniques.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 January 2024
Listed Since
23 January 2024

Barcode

No barcode data available

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