£140.35

Routledge - Pathways to Polling: Crisis and Public Opinion

Name: Routledge - Pathways to Polling: Crisis and Public Opinion
Brand: Routledge
Price: 140.4 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the history of public opinion measurement in midcentury America with Pathways to Polling. This book examines a period when the polling industry faced a major crisis of legitimacy following the 1948 presidential election. When major firms incorrectly predicted a win for Thomas Dewey over Harry Truman, the field of quantitative analysis faced intense scrutiny. This work investigates how pollsters, market researchers, and academic or government survey experts worked together to defend and shape their profession. It looks at the entrepreneurial figures who helped build the networks that define how we understand public sentiment today. For students and professionals in anthropology, sociology, and political science, this text provides a deep look into the development of polling as a formal discipline. Learn how the industry moved from a moment of failure to a structured profession through cooperation and adaptation.

Key Features

Examines the 1948 presidential election failure and its impact on the legitimacy of public opinion polling.

Traces the professional development of political pollsters, market researchers, and academic survey experts.

Provides historical context on the rise of quantitative analysis for measuring public sentiment.

Analyzes the interactions between entrepreneurial figures and government survey researchers.

Offers a detailed study of how the polling profession defended its craft during periods of intense criticism.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415891418
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 29 August 2011
Listed Since: 11 October 2010

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Routledge - Pathways to Polling: Crisis and Public Opinion

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