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£140.35
Routledge - Pathways to Polling: Crisis and Public Opinion
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Description
Key Features
Examines the 1948 presidential election failure and its impact on the legitimacy of public opinion polling.
Traces the professional development of political pollsters, market researchers, and academic survey experts.
Provides historical context on the rise of quantitative analysis for measuring public sentiment.
Analyzes the interactions between entrepreneurial figures and government survey researchers.
Offers a detailed study of how the polling profession defended its craft during periods of intense criticism.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415891418
- Domain
- Amazon UK
- Release Date
- 29 August 2011
- Listed Since
- 11 October 2010
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