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Routledge Pathways to Polling - History of Public Opinion

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Description

Explore the history of public opinion through Routledge's Pathways to Polling: Crisis, Cooperation and the Making of Public Opinion Professions. This book examines the midcentury crisis of legitimacy in American polling, sparked by the 1948 presidential election when major firms incorrectly predicted a Thomas Dewey victory over Harry Truman. This work investigates how pollsters defended the quantitative analysis of public sentiment during a period of intense criticism. It details the experiences of early political pollsters, market researchers, and academic and government survey researchers. By looking at the broad network of entrepreneurial figures who shaped the field, the text provides a deep look into the development of the public opinion profession.

Key Features

Routledge presents a detailed study of the midcentury crisis in American public opinion polling.

Examines the historical impact of the 1948 presidential election on the legitimacy of polling firms.

Analyzes how researchers defended the quantitative analysis of public sentiment against criticism.

Traces the professional development of political pollsters, market researchers, and academic survey experts.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 October 2011
Listed Since
11 October 2010

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