£109.00

CRC Press - Understanding Public Opinion Polls Book

Name: CRC Press - Understanding Public Opinion Polls Book
Brand: CRC Press
Price: 109.0 GBP
Availability: InStock

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Description

In an era where polls are conducted daily across the globe, especially during election cycles, knowing how to read them is a vital skill. Not every poll provides accurate data. The quality of a poll depends on the types of questions asked, the method of delivery, and whether the sample used is truly representative of the population. This book helps you separate reliable data from misleading results. Written by a respected author with over thirty years of experience, Understanding Public Opinion Polls provides the tools needed to evaluate survey integrity. The text is built around a practical checklist designed to help readers examine the various aspects of poll methodology. Whether you are studying psychology, political science, or social research, this guide offers a clear way to assess the validity of public opinion data and identify potential flaws in how information is gathered.

Key Features

Learn to identify high-quality polls by examining question types and delivery methods to ensure data accuracy.

Evaluate sample representativeness to understand if a poll truly reflects the population it claims to study.

Utilize a professional checklist designed to help you check the various aspects of poll methodology systematically.

Gain insights from an expert author who brings over thirty years of professional experience to the subject.

Develop the skills to distinguish between reliable survey results and misleading or poor-quality data.

Product Specifications

Brand: CRC Press
Format: Hardcover
ASIN: 1138066559
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Methodology
Domain: Amazon UK
Release Date: 30 August 2017
Listed Since: 01 March 2017

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CRC Press - Understanding Public Opinion Polls Book

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