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CRC Press Understanding Public Opinion Polls - CRC Press Guide

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Description

Polls shape decisions worldwide, yet distinguishing reliable surveys from flawed ones requires understanding the fundamentals. Understanding Public Opinion Polls by CRC Press provides a comprehensive framework for evaluating polling methodology, from question design and phrasing to sample representation and data integrity. Written by an author with over thirty years of expertise in the field, this book cuts through common polling pitfalls and offers practical guidance for anyone who needs to assess poll quality and credibility. Whether you encounter political surveys, market research, or public opinion studies, this guide equips you with the knowledge to identify strengths and weaknesses in polling techniques. The structured checklist approach makes it straightforward to evaluate the various aspects that determine whether a poll delivers trustworthy insights or misleading conclusions.

Key Features

Understanding Public Opinion Polls features a practical checklist designed to evaluate multiple dimensions of polling methodology and survey quality.

Written by an experienced author with over thirty years of professional expertise in polling analysis and research methods.

CRC Press publication offers authoritative guidance on assessing question design, sample selection, and representativeness in public opinion research.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 August 2017
Listed Since
01 March 2017

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