Rowman & Littlefield Publishers The Illusion of Public Opinion: Fact and Artifact in American Public Opinion Polls

In a rigorous critique of public opinion polling in the United States, George F. Bishop makes the case that a lot of what passes as 'public opinion' in mass media today is an illusion, an artifact of measurement created by vague or misleading survey questions presented to respondents who typically construct their opinions on the spot. Using evidence from a wide variety of data sources, Bishop shows that widespread public ignorance and poorly informed opinions are the norm, rather than definitive public opinion on key political, social, and cultural issues of the day. The Illusion of Public Opinion presents a number of cautionary tales about how American public opinion has supposedly changed since September 11, 2001, amplified by additional examples drawn from the National Election Studies. Bishop's analysis of the pitfalls of asking survey questions and interpreting poll results leads the reader to a more skeptical appreciation of the art and science of public opinion polling as it is practiced today. Review Provocative.--Journal of Politics [Bishop] has done a service to both the polling profession and the academic survey research community by pulling together his own methodological contributions to the study of public opinion and thoroughly reviewing the challenges to estimating what the public thinks from Gallup to the present.--Public Opinion Quarterly Bishop demonstrates strong examples of how public opinion polls fail to deliver a real understanding of the public, and he does so as a scholar who regularly interfaces with industry pollsters. By forging a case for reform, Bishop succeeds in creating a scholarly work that should open the weary eyes of many who already doubt whether the dizzying array of polling data and reportage thereof is trustworthy. He has also created a fertile source work for scholars critically examining larger structural questions of the media in society.--Journal Of Communication Inquiry Bishop makes very convincing arguments regarding the shortcomings of public opinion measurement and usage. Further, his arguments are easy to follow and his writing is easy to read. As such, this book should be of interest to a wide audience, but should be a required reading for employees of research firms that conduct public opinion research, employees of media outlets that report such research, and members of the general populace who are interested in being educated consumers of information.--Journal of Political Marketing The wealth of examples in Bishop's book is valuable in making clear to consumers of public opinion polls--which means all of us at one time or another--the many ways in which a poll datum needs to be looked at critically.--American Journal of Sociology The Illusion of Public Opinion dishes the dirt in a style that is as readable as it is substantive.--Journalism & Mass Communication Quarterly The Illusion of Public Opinion is an important book that should be read by students of mass political behavior as well as practitioners. Bishop has thrown down the gauntlet, providing a broad and provocative review of the current state of opinion polling. Even those who reject his conclusions must engage his argument.--Perspectives on Politics The Illusion of Public Opinion is highly recommended. Not only does it serve as a well-written synopsis of much of what is known about problems in public polling, but it also challenges readers to reexamine how they think and speak about public opinion.--Presidential Studies Quarterly This carefully crafted, thoughtful, enlightening book joins a rapidly expanding literature critiquing such basics as the nature, role, and quality of public opinion. Highly recommended.--CHOICE In a world where the poll, no matter how superficial or ineptly done, can powerfully shape events, George Bishop's The Illusion of Public Opinion is a must-read. It will be invaluable for many of us who have always suspected that there is less than meets the eye