£137.61

Routledge Strategic Sports Event Management - 4th Edition

Name: Routledge Strategic Sports Event Management - 4th Edition
Brand: Routledge
Price: 137.61 GBP
Availability: InStock

Management

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Description

Master the complexities of the sports industry with Strategic Sports Event Management by Routledge. This fully revised and updated fourth edition serves as a comprehensive guide for both students and professional event managers. Whether you are working with international mega-events or local community sports, this book provides the necessary insight to manage events of all scales and types. By introducing key theory alongside industry best practices, the text offers a practical, step-by-step approach to the entire event lifecycle. You will learn how to plan, organize, manage, and evaluate events effectively. The book explains why a strategic approach is necessary and demonstrates how to implement strategies that lead to successful outcomes in both the short and long term. Through the use of international case studies, readers can see real-world applications of these management principles, making it an essential resource for anyone looking to excel in the field of sports event management.

Key Features

Covers all event scales from large international mega-events to small community sports programs.

Provides a practical step-by-step guide for planning, organizing, managing, and evaluating events.

Includes a fully revised and updated fourth edition with current industry insights.

Combines key management theory with proven best practices for professional application.

Uses international case studies to demonstrate real-world strategic implementation.

Focuses on long-term and short-term success through effective strategic management.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367494655
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 19 November 2021
Listed Since: 01 May 2021

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Routledge Strategic Sports Event Management - 4th Edition

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