£124.99

Routledge Store Choice, Location and Market Analysis Book

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Description

Explore the foundations of retail strategy with Store Choice, Store Location and Market Analysis (Routledge Revivals). This academic and professional resource brings together leading researchers from the retailing business and academia to discuss essential techniques for analysis and forecasting. Originally published in 1988, this volume addresses the major restructuring of the UK retailing industry. It examines the profound implications of industry changes and the research needed to understand, maintain, and enhance corporate responsibility. By studying the development of new and original methods, readers gain insight into how store selection and market positioning function within a changing economic landscape. This book serves as a valuable reference for those studying economics, business, and the evolving nature of retail markets.

Key Features

Combines perspectives from both academic researchers and retailing business professionals to provide a well-rounded view of market analysis.

Covers essential techniques for forecasting and analysis in the specific fields of store choice and store location.

Addresses the impact of major industry restructuring on retail research and corporate responsibility.

Provides detailed accounts of the development of original methods used in market analysis and retail planning.

Serves as a comprehensive resource for understanding the evolution of the UK retailing industry.

Product Specifications

Format
hardcover
Domain
Amazon UK
Publication Date
24 October 2014
Listed Since
26 June 2014

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