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Routledge Sports Publicity: A Practical Approach - Fourth Edition

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Description

This fourth edition of Joe Favorito's groundbreaking guide equips aspiring sports communicators with essential skills and techniques for success in the dynamic sports industry. Drawing on interviews with leading industry professionals, the book traces the history of sports communications whilst exploring critical themes, topics, and emerging issues that shape modern practice. With its strong focus on professional application and real-world scenarios in sports and entertainment, this comprehensive resource prepares readers for meaningful careers in sports publicity and communications management.

Key Features

Fourth edition by Joe Favorito incorporates insights from interviews with sports industry thought leaders and experienced professionals.

Covers the complete history and evolution of sports communications from its origins to contemporary practice.

Addresses core professional themes, topics, and issues that practitioners encounter daily in sports and entertainment sectors.

Emphasizes practical application and day-to-day realities of working in sports publicity and communications roles.

Identifies exciting growth opportunities and career pathways for future development in sports communications.

Published by Routledge, a respected academic publisher specialising in communications and business education.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 December 2024
Listed Since
26 June 2024

Barcode

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