£136.00

Routledge Sport and Mediatization - Research in Sport and Culture

Name: Routledge Sport and Mediatization - Research in Sport and Culture
Brand: Routledge
Price: 136.11 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the deep connection between media and athletic culture in a media-saturated world. This Routledge publication examines the concept of mediatization and how media serves as a driver for social and cultural change within the sporting domain. By looking at a wide range of examples, from the Tour de France to modern fitness apps, the book provides a clear look at how media influences the way we experience and understand sport. Readers will learn how legacy media helped establish sporting institutions and how these platforms continue to drive structural changes. Using various analytical approaches and real-world case studies, this book offers a detailed perspective on the historical and current role of media in shaping the sports landscape. It is an essential resource for those studying the social and cultural dimensions of sport and its relationship with modern communication technologies.

Key Features

Examines the concept of mediatization and its role in driving social and cultural changes within the sport sector.

Provides diverse case studies ranging from the Tour de France to contemporary fitness applications.

Analyzes the historical impact of legacy media on the establishment of sporting institutions.

Investigates how media platforms continue to influence structural changes in the sports domain.

Uses different analytical approaches to explain the relationship between media and modern society.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367337118
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 11 November 2019
Listed Since: 17 July 2019

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Routledge Sport and Mediatization - Research in Sport and Culture

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