Routledge Sport and Mediatization - Research in Sport and Culture

Explore the deep connection between media and athletic culture in a media-saturated world. This Routledge publication examines the concept of mediatization and how media serves as a driver for social and cultural change within the sporting domain. By looking at a wide range of examples, from the Tour de France to modern fitness apps, the book provides a clear look at how media influences the way we experience and understand sport. Readers will learn how legacy media helped establish sporting institutions and how these platforms continue to drive structural changes. Using various analytical approaches and real-world case studies, this book offers a detailed perspective on the historical and current role of media in shaping the sports landscape. It is an essential resource for those studying the social and cultural dimensions of sport and its relationship with modern communication technologies.