Routledge Sport and Mediatization - Research in Sport and Culture

Contemporary society is highly media-saturated, and no sector is more affected than sport. This Routledge publication introduces the concept of mediatization and examines how media acts as a driver for social and cultural change in the sporting world. Through various analytical approaches, the text explores how legacy media historically helped establish sports institutions and continues to drive structural changes in the field. Using diverse case studies ranging from the Tour de France to modern fitness apps, this book provides a deep look at both historical and current media influences. It examines the transition from legacy media to digital platforms and their ongoing impact on the sport domain. This is an essential resource for understanding the connection between media evolution and cultural shifts in sports.