Sports Media: Transformation, Integration, Consumption (Electronic Media Research Series) - Image 1

£39.71

Routledge Sports Media: Transformation, Integration, Consumption (Electronic Media Research Series)

Name: Sports Media: Transformation, Integration, Consumption (Electronic Media Research Series)
Brand: Routledge
Price: 39.71 GBP
Availability: InStock

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Description

Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415703328
Category: Books > Subjects > Arts & Photography > Film
Domain: Amazon UK
Release Date: 24 September 2013
Listed Since: 23 February 2013

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Routledge Sports Media: Transformation, Integration, Consumption (Electronic Media Research Series)

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