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Routledge Social Media and Everyday Life in South Africa - Routledge

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Description

This Routledge Contemporary South Africa volume examines how social media platforms have woven themselves into the daily lives of South Africans over the past decade. Through detailed case studies, the book explores usage patterns across various social networking sites and applications, revealing the deep integration of digital connectivity into everyday experience. The author investigates South Africans' adoption of wearable technology and mobile-based health and sports tracking systems, contextualising these practices within the broader digital data economy. The work also analyses the dating app Tinder as a case study, demonstrating how people renegotiate and redefine intimacy through online dating practices. This comprehensive exploration provides insight into the social, cultural and technological dimensions of digital life in contemporary South Africa.

Key Features

This Routledge book presents multiple case studies examining social networking sites and applications used across South Africa.

The volume contextualises wearable tech adoption and mobile phone-based health tracking within the digital data economy framework.

The author analyses the dating app Tinder to illustrate how South Africans negotiate intimacy through online dating practices.

Routledge Contemporary South Africa series positioning offers scholarly perspective on digital transformation in a developing economy context.

The book traces how social media platforms have penetrated everyday life in South Africa over the past decade.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 November 2020
Listed Since
10 June 2020

Barcode

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