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Routledge Political Communications: Labour's 1997 Election Victory

Amazon

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Description

This analysis examines the pivotal media dialogue between politicians and the public during the 1997 general election campaign and its preceding period. The book investigates how press coverage, television broadcasts, political advertising, and public opinion polling shaped the electoral landscape, with particular focus on the innovative communication strategies and campaign shifts that defined 1997. Readers gain insight into the mechanisms of modern political communication and the media dynamics that influenced one of Britain's most significant election outcomes.

Key Features

Examines press, television, advertising and opinion poll interactions during the 1997 general election campaign.

Analyses innovative communication strategies and campaign changes that marked the 1997 election period.

Published by Routledge, a leading academic publisher specialising in political and media studies.

Explores the dialogue between politicians and voters through contemporary media channels during the campaign run-up.

Provides scholarly analysis of how mass media influenced the 1997 general election outcome.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 October 1998
Listed Since
05 February 2007

Barcode

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