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Routledge - Political Communications: 1997 Labour Election

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Description

Explore the mechanics of political victory with Political Communications: Why Labour Won the General Election of 1997 by Routledge. This academic text provides a deep analysis of the dialogue between politicians and the public during the 1997 campaign and its preceding period. By examining the communication channels used throughout the election, this book offers insights into how the press, television, advertising, and opinion polls shaped the political landscape. It is an essential resource for those studying how media influence affects voter sentiment and campaign success. Readers will find a detailed study of the specific innovations and changes that defined the 1997 campaign. Whether you are researching journalism, political science, or media studies, this book provides a clear look at the methods used to connect with the electorate during a landmark election year.

Key Features

Analyzes the communication between politicians and the public through press, television, and advertising channels.

Examines the role of opinion polls in the 1997 campaign and the period leading up to the election.

Provides a detailed look at the specific innovations and changes that characterized the 1997 political campaign.

Offers a thorough study of the dialogue conducted via various media platforms during the election cycle.

Serves as a specialized reference for subjects including journalism, writing, and political communication.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 October 1998
Listed Since
05 February 2007

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