£137.45

Routledge New Consumer Culture in China - Flower Market Book

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Price range: £135 - £137

Price levels: 2 different prices over 24 days

Description

Explore the changing landscape of urban China with New Consumer Culture in China: The Flower Market and New Everyday Consumption. Part of the Routledge Studies in Marketing series, this book examines the rise of new ordinary consumption. This phenomenon involves people integrating products once reserved for special occasions into their daily routines to improve their personal well-being. Through a detailed case study on the adoption of cut flowers and the upscaling of non-floral goods, this text offers a deep look at modern shopping habits. It addresses how retailers can navigate the difficulties of deal proneness and high price sensitivity among consumers. This book provides practical insights for those looking to understand how to resolve these retail challenges in a rapidly evolving market.

Key Features

Examines the rise of new ordinary consumption where special occasion items become part of daily life in urban China.

Provides a detailed case study on the adoption of cut flowers and the trend of upscaling non-floral goods.

Analyzes how consumers use routine product integration to increase their personal well-being.

Offers insights into managing deal proneness and high price sensitivity in modern retail environments.

Provides strategies for retailers to resolve common market challenges in the Chinese consumer landscape.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 July 2021
Listed Since
28 January 2021

Barcode

No barcode data available

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