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£137 today · previous high £137 · all-time low £137
Routledge Metaphor and Persuasion in Strategic Communication - Routledge
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Description
Key Features
Metaphor-based theoretical framework provides an alternative approach to analysing persuasion and strategic communication in political contexts.
Integrated case studies from prominent political discourse illustrate practical applications of metaphor analysis in real-world communication scenarios.
Explores interconnected discursive processes including narrative, identification, and ideology alongside persuasion and strategic communication.
Published by Routledge as part of the Studies in Rhetoric and Stylistics series, positioning it within established academic discourse.
Methodological grounding in metaphor analysis equips readers with robust analytical tools for examining political messaging and communication strategies.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138732419
- Domain
- Amazon UK
- Release Date
- 19 October 2018
- Listed Since
- 05 December 2017
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