£136.11

Routledge Metaphor and Persuasion in Strategic Communication

Name: Routledge Metaphor and Persuasion in Strategic Communication
Brand: Routledge
Price: 136.11 GBP
Availability: InStock

Communication

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Description

Explore a new way to understand how language shapes political discourse with Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives. Part of the Routledge Studies in Rhetoric and Stylistics series, this book offers a fresh look at how metaphor functions within strategic communication. By using a metaphor-based approach, the text challenges and redefines traditional views on persuasion. This work provides a strong theoretical and methodological foundation for analyzing discursive processes. It goes beyond simple persuasion to examine how narrative, identification, and ideology function within political communication. Readers will find a deep discussion of the ways language influences public perception and political landscapes. Through the integration of case studies from prominent political discourse, this volume provides practical applications for its theoretical frameworks. It is an essential resource for those studying rhetoric, stylistics, or the mechanics of political communication and how they impact our understanding of the world.

Key Features

Offers an alternative metaphor-based approach to redefine how we understand persuasion and strategic communication.

Provides a robust discussion of related discursive processes including narrative, identification, and ideology.

Features a strong theoretical and methodological grounding in metaphor for academic study.

Includes case studies from prominent political discourse to apply theoretical concepts to real-world examples.

Examines the extent to which language and metaphor shape modern political communication.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138732419
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 19 October 2018
Listed Since: 05 December 2017

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Routledge Metaphor and Persuasion in Strategic Communication

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