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£136.81
Routledge Metaphor and Persuasion in Strategic Communication
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Description
Key Features
Offers an alternative metaphor-based approach to redefine how we understand persuasion and strategic communication.
Provides a robust discussion of related discursive processes including narrative, identification, and ideology.
Features a strong theoretical and methodological grounding in metaphor for academic study.
Includes case studies from prominent political discourse to apply theoretical concepts to real-world examples.
Examines the extent to which language and metaphor shape modern political communication.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138732419
- Domain
- Amazon UK
- Release Date
- 19 October 2018
- Listed Since
- 05 December 2017
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