£136.81

Routledge - Marketing High Profit Product/Service Solutions

Name: Routledge - Marketing High Profit Product/Service Solutions
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

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Description

Discover how to transform your business through the power of bundling. Marketing High Profit Product/Service Solutions explores one of the most significant strategic marketing opportunities available to modern companies. As customer preferences shift, more buyers are seeking integrated solutions to their problems rather than purchasing individual products or services one by one. This book examines how companies can move away from selling piecemeal items to becoming a provider of comprehensive value. By mastering the art of the bundle, businesses can create new growth paths and increase profitability. The text provides real-world context through examples like Magna International, which successfully transitioned from a supplier of basic auto parts to a manufacturer of complex product and service super-bundles. Learn how to identify these opportunities and implement strategies that meet the evolving demands of your target market.

Key Features

Learn about the strategic benefits of bundling products and services to create integrated customer solutions.

Understand how to shift your business model from selling individual items to providing comprehensive value packages.

Explore real-world success stories, such as how Magna International evolved into a super-bundle manufacturer.

Identify growing market opportunities where customers prefer bundled solutions over piecemeal purchases.

Gain insights into transforming your company by becoming a primary supplier of integrated solutions.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1409448568
Category: Books > Subjects > Business, Finance & Law > Management > Distribution
Domain: Amazon UK
Release Date: 28 April 2013
Listed Since: 06 December 2012

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Routledge - Marketing High Profit Product/Service Solutions

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