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Springer Service Engineering bei technischen Dienstleistungen: Eine ökonomische Analyse der Modularisierung, Leistungstiefengestaltung und Systembündelung

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Description

Wolfgang Burr zeigt, dass eine effiziente Produktion von Dienstleistungen realisiert werden kann, wenn sie mit Hilfe von Methoden und Konzepten organisiert wird, die sich in der industriellen Produktion bewährt haben (Service Engineering). Durch die Industrialisierung von technischen Dienstleistungen werden eine effizientere unternehmensinterne oder -übergreifende Koordination der Dienstleistungserstellung, die Mehrfachnutzung von Ressourcenpotenzialen und die Generierung neuer Dienstleistungen in kurzer Zeit ermöglicht. Die Analyse erfolgt mit ökonomischen Ansätzen der Strategie- und Organisationslehre sowie anhand der Ergebnisse von fünf empirischen Fallstudien. Für die zweite Auflage wurden der Text neu strukturiert und inhaltlich aktualisiert, ein neues Kapitel zum Stand des Service Engineering in Wissenschaft und Praxis geschrieben sowie eine neue Fallstudie präsentiert.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
08 March 2016
Listed Since
26 February 2016

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