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£136.79
Routledge Marketing for Cultural Organizations - 3rd Edition
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£137 today · previous high £137 · all-time low £128
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Last 91 days • 91 data points
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Price distribution over 91 days • 3 price levels
Price Analysis
Most common price: £128 (75 days, 82.4%)
Price range: £128 - £137
Price levels: 3 different prices over 91 days
Description
Key Features
Connects traditional marketing theory with the specific practical needs of arts and cultural organizations.
Provides strategies to reach tech-savvy consumers and bridge the gap between high art and popular culture.
Offers guidance on adapting to a new environment caused by declining patronage and technological advances.
Focuses on methods to increase visitor and audience participation to build stronger community ties.
Explains how to use social media effectively to attract new audiences and maintain existing ones.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415626951
- Domain
- Amazon UK
- Release Date
- 25 June 2013
- Listed Since
- 20 July 2012
Barcode
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