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£136.79
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£137 today · cheaper than every other day in the last 3 months
Routledge Marketing for Cultural Organizations - Third Edition by Routledge
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Most common price: £137 (59 days, 100.0%)
Price range: £137 - £137
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Description
Key Features
Covers traditional marketing theory adapted specifically for arts and cultural organisations facing modern audience engagement challenges.
Addresses how to bridge the gap between high art and popular culture by targeting technology-savvy cultural consumers effectively.
Emphasises visitor and audience participation strategies as central to building and maintaining engaged cultural audiences.
Integrates social media marketing techniques for attracting new audiences and retaining existing community members.
Third edition reflects current technological advances and changing arts patronage landscape affecting cultural sector strategy.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415626951
- Domain
- Amazon UK
- Release Date
- 25 June 2013
- Listed Since
- 20 July 2012
Barcode
No barcode data available
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