£133.40

Routledge Marketing for Cultural Organizations - 3rd Edition

Name: Routledge Marketing for Cultural Organizations - 3rd Edition
Brand: Routledge
Price: 127.59 GBP
Availability: InStock

Exhibition & Collection Catalogs

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Description

Marketing for Cultural Organizations: New Strategies for Attracting Audiences provides a modern approach to arts management. This third edition bridges the gap between traditional marketing theory and the specific needs of arts and cultural institutions. As traditional arts patronage declines, organizations must find new ways to compete for attention in a changing landscape. This book addresses the shift in consumer behavior by focusing on the tech-savvy cultural consumer. It offers practical insights into overcoming the divide between high art and popular culture. Readers will learn how to adapt to new technological advances and navigate a modern environment where audience engagement is key to survival. By focusing on visitor participation and the strategic use of social media, this text helps organizations attract and maintain loyal audiences. It is an essential resource for those looking to implement contemporary strategies that meet the demands of today's digital age.

Key Features

Connects traditional marketing theory with the specific practical needs of arts and cultural organizations.

Provides strategies to reach tech-savvy consumers and bridge the gap between high art and popular culture.

Offers guidance on adapting to a new environment caused by declining patronage and technological advances.

Focuses on methods to increase visitor and audience participation to build stronger community ties.

Explains how to use social media effectively to attract new audiences and maintain existing ones.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415626951
Category: Books > Subjects > Arts & Photography > Exhibition & Collection Catalogs
Domain: Amazon UK
Release Date: 25 June 2013
Listed Since: 20 July 2012

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Routledge Marketing for Cultural Organizations - 3rd Edition

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